Defining a brand’s image from scratch is a slow, therapeutic journey — as you move forward and the brand takes shape, all other possible identities are left behind. When it is a personal project, as is the case with this maker, the feelings along the way demand a great deal of attention. And sometimes you need to retrace your steps in order to move forward.
Faebrik is Sandra Calvo’s textile brand. Together we have defined the brand image and its physical and digital graphic pieces.